[The Social Post Sub] The Mistake Template
The Mistake Template
Hello and WELCOME to the Social Post Sub!
Every week, we send one, high-value content template for your immediate use and implementation. This week, we’re talking about the Mistake Template.
To get in the mood for mistakes, I wanted to offer you some quotes…
“Never confuse a single defeat with a final defeat.” - F. Scott Fitzgerald
“A person who never made a mistake never tried anything new.” - Albert Einstein
“Success is stumbling failure to failure with no loss of enthusiasm.” - Winston Churchill
“Those who dare to fail miserably can achieve greatly.” - John F. Kennedy
When we mess things up and share about it, it makes a brand appear human, humble, authentic, and relatable.
Mistakes can be powerful in marketing. Just look at Dominos. Everybody said their pizza was gross for years (maybe even more than a decade) - and then one day, they get a new CEO who’s like, “Let’s talk about why our pizza WAS gross and make it taste good instead and people will want to try it again.” And it worked, fabulously. (Also, I like their pizza a lot now!)
You don’t have to take your mistake as far as Dominos or be an enormous company for sharing and using a mistake-story to fuel your marketing.
Without further ado…
TEMPLATE TIP: